Wie lernt man mit Online-Kursen am besten?

Was sind Qualitätskriterien für einen guten Kurs? Was bringt Leute dazu, sich einen Kurs zu kaufen – und dann auch dabei zu bleiben, ihn im besten Falle sogar weiterzuempfehlen? Im nächsten Abschnitt werde ich Grundsätze, Strategien und die nötige Vorbereitung vorstellen, die sicherstellen, dass der Online-Kurs zum Erfolg wird.

Table of Contents

SCHRITT 1: Persönliche Vorbereitung anbieten

Anleitung zur persönliche Vorbereitung für Kursteilnehmer 

Um einen Online-Kurs erfolgreich abzuschließen, braucht es ein wenig Arbeit im Vorfeld. Für angehende Teilnehmer gilt es, herauszufinden, (1) warum man den Kurs machen möchte; (2) den Kurs in seinen Alltag zu integrieren; (3) einen Study-Buddy im echten Leben zu finden und (4) die Erfolge und Fortschritte aufzuschreiben.

1. Why + Goal

2. Time + Space

3. IRL Buddy

4. Documentation + Feedback

Du willst das ganze Video sehen? Hier geht’s zu Youtube!

SCHRITT 2: Die heiligen drei Grundsätze

Klar kommuniziertes Resultat

Wie wird sich das Leben des Kursteilnehmers/in verändert haben, wenn der Kurs abgeschlossen ist?
Was its das greifbare Resultat?

Vertrauen in die Lehrenden

Vertrauen vermitteln, dass die lehrenden Personen wissen, wovon sie reden.

• Informative Werbung (Ads)
• Webinar vor Kursbeginn
• Kurs-Beschreibung
• Testimonials ehemaliger Kurs-Teilnehmer

Mein erster Online-Kurs, den ich auch beendet habe!

Komfort

Wir helfen den Kursteilnehmern, Zeit zu sparen. Heutzutage gibt es alles Online, aber es ist mühsam, sich seinen Weg zu suchen.

• Strukturierte Information zum Thema
• Klarer Leitfaden zum Lernen
• Ein Ort, an dem alles zusammengefasst ist

>>> H2 make the most of online courses? (https://www.youtube.com/watch?v=eF-Z1hJ67-Y)

What is there?

• Skillshare
• Udemy
• Coursera
• MasterClass

How can I make the most of online courses? IDEA: have this template as the first step for ppl to fill out to connect them with the Course 

1. WHY+GOAL
   —> WHY: compass: clarify my why (why did I choose to sign up for this course? Why do I want to learn this skill this course is teaching?) (“because it helps me to be better at my job” – why? … (multiple layers) = long-term
   —> GOAL: binoculars: what I want to get out of the current course I’m taking; specific to me; aligning with my why
   —> this personalises my course, which makes it more likely that I get something out of it
2. TIME+SPACE
   —> set aside a dedicated time & space, in which you focus on course
   —> regular progress
   —> hook it into your daily routine (you already have a flow to your day —> where does it fit?) When does it make sense? After breakfast? During Lunch? After the kids are in bed? —> building helpful triggers
   —> give the course a physical space, a physical reminder of the learning you’re about to do // NOTEBOOK
3. IRL BUDDY (IDEA: make special deals for courses when you sign up as a “study buddy team” —> 2 ppl instead of 1; higher chances of course retention, etc.)
   —> meet regularly w/ a friend to compare notes, share learnings, do exercises together, TALK ABOUT IT
   —> x interpersonal accountability (check in w/ friend, what progress have we made, etc. —> I will do the work because I have my friend involved)
   —> x collaboration / cross-pollination (inspiring each other)
4. DOCUMENT+PUBLISH
   —> share what you learn —> record, archive of learning journey
   —> feedback loops by interaction w/ friends

>>> H2 sell online courses? (https://www.youtube.com/watch?v=M3X5OJw1Tu4)

3 Principles

• CLEAR DESIRED OUTCOME
  People don’t want to buy online courses, they want the OUTCOMES AND RESULTS — how life will be different after using the product
  —> the goal / desired outcome / result must be clear! What will change upon completion of the course?

• TRUST & PROOF
  “Demo” of informational content is difficult (not like f.e.x an email program – u have a message that you want to send to overseas —> now you can within seconds (as opposed to sending letters))

People don’t get results the moment they buy, NO INSTANT GRATIFICATION, they actually have to take action to see results
Trust: must be built before —> webinar / good ad (to make believe you’re a good instructor)
Proof: Showing how the course works / Testimonials of previous students (how has their life changed now

(AFFILIATES (Geschäftspartner)
if they take over the course, they must have earned the student’s trust (“who is this? Never seen him/her before. I’m feeling scammed”)
students must be convinced, that the person teaching them is in fact the best person to do so + KNOWS what he/she’s talking about

• CONVENIENCE
  (nothing is new)
  Everything is already published somewhere, probably for free —> the usability must be prime;
  “we are saving people time by having all the info they need – and only the info they need – in a nice-looking format —> everything compressed in one spot, only there they need to take action
  “people hate having to look for all the info they need to have that desired outcome”

“You can sell and serve at the same time”